Really agree with you, Magnus. Even though I feel comfortable being a ”Scrum Master”, I agree that it is misunderstood too often. I also think that as our teams become more mature, we all definitely start to use tools and practices from other Agile frameworks. But it is almost impossible to use them efficiently if you are not familiar with these frameworks, so it means that you have already become something ”bigger” or ”wider” than just a ”Master” in Scrum. So Agile Coach or Agile Team Coach really suits better.